When pursuing your Nevada real estate license, you might be thinking about your career path after you’ve received your credentials. You might ask yourself, “How can I build a successful income”, “Where will I get leads from?”, or “How can I sustain my business for the long-term?”.
Lead generation is a key part of a real estate agent’s overall business strategy and operations. Not only do more leads help with your ability to juggle multiple deals, but it can help with increasing your overall commissions. Whether you’ve been in business for awhile or are brand new, you know that leads are incredibly important to your overall success.
If you need to generate more real estate leads for your business, use these tips from the experts at KeyRealtySchool.com:
- Leverage Existing Buyers: According to a 2014 National Association of Realtors Profile of Homebuyers and Sellers, 64 percent of all sellers work with their prior agent or they are referred to an agent. This means that referrals are so, so important as they represent a huge business opportunity. Leverage existing homebuyers by sending a gift after the closing along with a thank you card (with a gentle reminder that you’d love any referrals!).
- Research FSBO Listings: For Sale By Owner (FSBO) listings can be a source of new leads as a large majority of sellers who attempt to sell their properties on their own aren’t able to complete the transaction. Research FSBO listings on local property listing sites and reach out to offer your services. Pay specific attention to dates – the longer the FSBO listing has been out there, the more likely the seller is to be receptive to your offer.
- Host an Event on Buying, Renting, or Selling: Personal networking is a huge part of becoming a successful realtor. Once you’ve obtained your Nevada real estate license and feel more experienced, look to host an open house or education series at a local university, chamber of commerce or community center. This free event should focus on topics that affect buying, renting, or selling and they can be a great way to get new leads as well as meet people in your community. Put out a few refreshments, literature to educate, and of course, your business cards!
Generating leads can be a challenge in any industry, but for real estate it’s often about building strong networks and personal connections. Use these tips to make lead generation for your real estate agency a breeze!